How to write Press Releases for Google and Yahoo news?

PRESS RELEASES have been one of the most powerful forms of advertising and marketing on the planet. Press release distribution service will get you the press and media coverage you need. No amount of paid advertising can often do as much as a two minute news segment which favors your great new product or service.

Learning how to write a press release for Yahoo News and Google News is no longer an interesting sideline for a few SEO copywriters. It is now a significant career opportunity for the vast majority of public relations copywriters.

According to Hitwise, Yahoo News and Google News are both in the top 10 news and media websites. And Yahoo News ranks ahead of MSNBC.com and CNN.com, while Google News ranks ahead of USAToday.com and NYTimes.com.

How to write Press releases for Google news
Press release for Google News is a five-step process that can be taught in a half-day public relations workshop. So, why haven't more public relations firms and departments seized this opportunity?

• The first step in learning how to write a press release for Google News is identifying a target audience and developing a segmentation strategy. This requires a re-definition of public relations that is significantly broader than media relations.

• The second step is conducting keyword research and finding your search term sweet spot. This requires learning to use a keyword suggestion tool.

• The third step is focusing on Google News, even though it is relatively new.

• The fourth step is optimizing press releases to get high rankings on Google News for as long as possible.

• The fifth and final step is tracking optimization's effects and measuring promotion's results. This requires learning to use Web analytics and other measuring tools.

How to write Press releases for Yahoo news
These are the guidelines to write your press release:

• Make it "newsworthy"
Perhaps your company has a new product, a new management team, or new web site. But, as excited as you may be, those topics are not "newsworthy" unless you can come up with a unique angle or approach. Your opening sentence should be so compelling that it will capture the attention of the media you send it to. They are anxious to find fresh stories they can run, but they will not do your creative work for you.

• Avoid cliches, hype and fluff
Do not use exclamation marks, or say things like "save money" or "superior customer service."

• Use real life examples
Tell a true example of how someone used your service and changed their life, became more healthy, started a new career, and so on.

• Tie your story to current events or social issues
Editors like to find stories that tie in to current events in the news.

• Use a standard press release format
Editors do not want to hunt for the information they need.

• Submit it to the right person
You can waste a great deal of time and effort if you do not send your completed release to the person who decides whether to pursue it or not.

For more details on Press Release visit us at http://www.halfvalue.com and http://www.halfvlue.co.uk .